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Latest Satellite News (Dutch) Discussion, Nielsen: U.S. smartphone user is young, female, and loves the iPhone at General Satellite News forum; According to Nielsen's report 'A Global View of Cellphones and Youth', among young U.S. adults, over half (55%) of smartphones ...

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Nielsen: U.S. smartphone user is young, female, and loves the iPhone
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Nielsen: U.S. smartphone user is young, female, and loves the iPhone - 23-December-2010, 10:00

According to Nielsen's report 'A Global View of Cellphones and Youth', among young U.S. adults, over half (55%) of smartphones are owned by women. * Compare that to Germany where 2/3 (66%) of young smartphone owners are men.According to October 2010 data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones that run full operating systems. U.S. women planning to get a smartphone are more likely to want an iPhone as their next device, with slightly more males preferring Android.*Further reading:US, UK young women smartphone buyers @ liesdamnedliesstatistics.comYoung and Mobile: A Global View of Cellphones and Youth @ blog.nielsen.comU.S. Smartphone Battle Heats Up: Which is the "Most Desired" Operating System? @ blog.nielsen.com

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