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Latest Satellite News (Dutch) Discussion, What influences women to purchase beauty products? at General Satellite News forum; In October 2010, BlogHer Inc. in partnership with DeVries , fielded a 25 question survey across 25 million BlogHer network ...

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What influences women to purchase beauty products?
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What influences women to purchase beauty products? - 18-January-2011, 09:50

In October 2010, BlogHer Inc. in partnership with DeVries , fielded a 25 question survey across 25 million BlogHer network users.Key findings from the survey:Women buy beauty products offline at a rate four times greater than online . Women research online and buy offline. Familiar bloggers are more helpful (61% ) for providing beauty product advice than store websites (46%), social networks (33%) or message boards (20%). Women are just as likely to trust the beauty product advice from a Parenting (43%), Health (42%) or Lifestyle (37%) blog as from a Beauty and Fashion blog (43%). Blogs are more than two times more likely (63%) than magazines (26%) to have inspired a beauty product purchase over the last six months.More in this slideshow: Blog her devries_surveyfinal, ecView more presentations from BlogHer.

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